Attract

grow-your-business-with-apps
Beyond Entrepreneurship and Innovation – Community at the Center of Successful Online Apps 1024 642 Kim B.

Beyond Entrepreneurship and Innovation – Community at the Center of Successful Online Apps

From entertaining games that promote creativity and learning, to utilitarian apps that organize your to-do lists, controversial apps that help you spy on your spouse, and even life-saving apps that monitor your heart rate, if you dream it, you can find it. Because there appear to be inexhaustible markets for online apps (ever hear of iFart and ZitPicker?) – many developers have been led to believe all they need to do for an app to be successful is to… build it and they will come. read more
entrepreneurship-karma-social-media
Understand the Karma of Social Media When You Create Your Brand 1024 622 Kim B.

Understand the Karma of Social Media When You Create Your Brand

One of the fastest and most-effective ways to get more business is to build a strong social media presence. Yet, like swords, social media cuts both ways. You have to wield it well for you and your brand to benefit from its immense potential. If you don’t, it can come back around and cut you. Bad. read more
trust-leadership-development
Leadership and Management Essentials: Start by Earning Trust 1024 646 Kim B.

Leadership and Management Essentials: Start by Earning Trust

In general, trust is often talked of as the most important currency in business. It can the bedrock of a company’s success and the element that undergirds all employer-employee relationships. Without trust, no one will believe in the organization. Without that belief, no one is going to serve the business within the business and no one is going to buy – be it a product, service, idea. read more
Create Your Brand by Crafting Content That You (and People) Love 1024 618 Kim B.

Create Your Brand by Crafting Content That You (and People) Love

In the age of too much information, just about anyone in the business world who wants to write entrepreneurship articles can put their own spin on another Top 10 list or how-to guide. The result is often coverage of topics that have been written to death and an audience that automatically tunes out whenever the same melody is played over and over. read more
use-video-in-your-job-search
How to Use Video Effectively on Social Media to Attract Top Employers 1024 593 Kim B.

How to Use Video Effectively on Social Media to Attract Top Employers

According to Elance, the leading platform for online employment, more and more companies are using social media to attract top talent. Their survey reveals that as many as 40% of young professionals employ social media to search for and get jobs. You can use this trend to your advantage and make your resume stand out. read more
You’re An Artist Too! Don’t Be Afraid to Color Outside of the Lines! 1024 612 Kim B.

You’re An Artist Too! Don’t Be Afraid to Color Outside of the Lines!

Creativity is the cornerstone of imagination and progress. Is your business – are you – moving forward? Imagine, for a moment, you’re at a company-wide offsite. You’ve been placed at a table with several acquaintances (perhaps even strangers). You all work in different departments. read more
Make Me Feel - Emotion in Advertising
The Authenticity of a Brand and the Heart of a Consumer 1024 629 Kim B.

The Authenticity of a Brand and the Heart of a Consumer

What is in a company’s “brand” exactly? A brand, if built successfully, should establish a market identity that communicates a general sense of how a company wishes to be perceived by its consumers. A brand should portray the level of quality that a company is able to provide. read more
online-promotion-done-right-2
The Art of Bragging: How to Be a Entrepreneur and Promote Yourself Without Being a Jerk (Humblebrag) 1024 622 Kim B.

The Art of Bragging: How to Be a Entrepreneur and Promote Yourself Without Being a Jerk (Humblebrag)

Many of us are not comfortable tooting our own horns. Self-promotion, especially the “shameless” variety, is often seen as baldly transactional—and sometimes downright slimy and sleazy. Used with grace, however, the art of bragging can do wonders not just for the bragger, but also for the people who may genuinely benefit from the work of the one bragging. read more
Social Media Sweet Spot: Using Social Media to Build Your Brand Fast 1024 627 Kim B.

Social Media Sweet Spot: Using Social Media to Build Your Brand Fast

Today, effective social media is one of the fastest ways for a business or an individual to become known across vast audiences. However, it’s not as simple as throwing up a social profile and making a few posts. read more
stand out in your job search
Find a Job Fast! How to Incorporate Keywords and Phrases to Upgrade Your Career Search 1024 627 Kim B.

Find a Job Fast! How to Incorporate Keywords and Phrases to Upgrade Your Career Search

When you want or need to find a job fast, there is a key to finding the right job. Getting the job you want or being found by the right employer – in today’s crowded human capital marketplace boils down to effectively using keywords and phrases in your searches. read more