Branding

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Understand the Karma of Social Media When You Create Your Brand 1024 622 Kim B.

Understand the Karma of Social Media When You Create Your Brand

One of the fastest and most-effective ways to get more business is to build a strong social media presence. Yet, like swords, social media cuts both ways. You have to wield it well for you and your brand to benefit from its immense potential. If you don’t, it can come back around and cut you. Bad. read more
trust-leadership-development
Leadership and Management Essentials: Start by Earning Trust 1024 646 Kim B.

Leadership and Management Essentials: Start by Earning Trust

In general, trust is often talked of as the most important currency in business. It can the bedrock of a company’s success and the element that undergirds all employer-employee relationships. Without trust, no one will believe in the organization. Without that belief, no one is going to serve the business within the business and no one is going to buy – be it a product, service, idea. read more
Create Your Brand by Crafting Content That You (and People) Love 1024 618 Kim B.

Create Your Brand by Crafting Content That You (and People) Love

In the age of too much information, just about anyone in the business world who wants to write entrepreneurship articles can put their own spin on another Top 10 list or how-to guide. The result is often coverage of topics that have been written to death and an audience that automatically tunes out whenever the same melody is played over and over. read more
Make Me Feel - Emotion in Advertising
The Authenticity of a Brand and the Heart of a Consumer 1024 629 Kim B.

The Authenticity of a Brand and the Heart of a Consumer

What is in a company’s “brand” exactly? A brand, if built successfully, should establish a market identity that communicates a general sense of how a company wishes to be perceived by its consumers. A brand should portray the level of quality that a company is able to provide. read more
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The Art of Bragging: How to Be a Entrepreneur and Promote Yourself Without Being a Jerk (Humblebrag) 1024 622 Kim B.

The Art of Bragging: How to Be a Entrepreneur and Promote Yourself Without Being a Jerk (Humblebrag)

Many of us are not comfortable tooting our own horns. Self-promotion, especially the “shameless” variety, is often seen as baldly transactional—and sometimes downright slimy and sleazy. Used with grace, however, the art of bragging can do wonders not just for the bragger, but also for the people who may genuinely benefit from the work of the one bragging. read more
Social Media Sweet Spot: Using Social Media to Build Your Brand Fast 1024 627 Kim B.

Social Media Sweet Spot: Using Social Media to Build Your Brand Fast

Today, effective social media is one of the fastest ways for a business or an individual to become known across vast audiences. However, it’s not as simple as throwing up a social profile and making a few posts. read more
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Create Your Brand & Boost Your Career by Offering Time 1024 681 Kim B.

Create Your Brand & Boost Your Career by Offering Time

In business, everything you do serves to create your brand – whether you realize it or not. If you want to boost your career, it’s much better to proactively develop your brand rather than leave it to chance. It’s never a good idea to allow it to develop organically and accidentally – without your input or guidance. read more
Design-Badly-for Creative-Winning-Idea copy
To Create a Winning Idea, Dwell on Your Failures for a Minute (or Two)… 1024 629 Kim B.

To Create a Winning Idea, Dwell on Your Failures for a Minute (or Two)…

Whether you write, code, sell, or present for a living, try devoting at least fifteen minutes a week to exploring failure. (Although you probably shouldn’t experiment with this in a high-stakes environment.) read more
Build your brand when you get endorsed on LinkedIn
It’s Who You Know: Create Your Brand by Maximizing LinkedIn Endorsements 1024 627 Kim B.

It’s Who You Know: Create Your Brand by Maximizing LinkedIn Endorsements

Today, online social networks have also turned lucrative venues for creating your brand, finding jobs, making it easier than ever to be screened, interviewed, and hired without pounding the pavement. read more
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Don’t Cover Up: Be True to Yourself and Create Your Brand 1024 627 Kim B.

Don’t Cover Up: Be True to Yourself and Create Your Brand

Do you flat iron those Afro curls because frizzy hair is not vogue in your workplace? Do you pep talk yourself before you clock in, put on a work mask and play pretend for eight hours to create your brand? Or maybe put on warpaint instead of makeup so your colleagues – and boss – would think you are one tough cookie at work? read more