Posts Tagged :

branding

Make Me Feel - Emotion in Advertising
The Authenticity of a Brand and the Heart of a Consumer 1024 629 Kim B.

The Authenticity of a Brand and the Heart of a Consumer

What is in a company’s “brand” exactly? A brand, if built successfully, should establish a market identity that communicates a general sense of how a company wishes to be perceived by its consumers. A brand should portray the level of quality that a company is able to provide. read more
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The Art of Bragging: How to Be a Entrepreneur and Promote Yourself Without Being a Jerk (Humblebrag) 1024 622 Kim B.

The Art of Bragging: How to Be a Entrepreneur and Promote Yourself Without Being a Jerk (Humblebrag)

Many of us are not comfortable tooting our own horns. Self-promotion, especially the “shameless” variety, is often seen as baldly transactional—and sometimes downright slimy and sleazy. Used with grace, however, the art of bragging can do wonders not just for the bragger, but also for the people who may genuinely benefit from the work of the one bragging. read more
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Don’t Cover Up: Be True to Yourself and Create Your Brand 1024 627 Kim B.

Don’t Cover Up: Be True to Yourself and Create Your Brand

Do you flat iron those Afro curls because frizzy hair is not vogue in your workplace? Do you pep talk yourself before you clock in, put on a work mask and play pretend for eight hours to create your brand? Or maybe put on warpaint instead of makeup so your colleagues – and boss – would think you are one tough cookie at work? read more