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Make Me Feel - Emotion in Advertising
The Authenticity of a Brand and the Heart of a Consumer 1024 629 Kim B.

The Authenticity of a Brand and the Heart of a Consumer

What is in a company’s “brand” exactly? A brand, if built successfully, should establish a market identity that communicates a general sense of how a company wishes to be perceived by its consumers. A brand should portray the level of quality that a company is able to provide. read more